dcsimg

What is an Advertising Designer?

by Shannon Dauphin Lee

Home >> Articles >> Business Degrees >> What is an Advertising Designer?

Advertising is absolutely everywhere. No longer just contained to television commercials or billboards on the side of the road, advertising can be found everywhere you look. Your cell phone has a logo, your doctor's office has informational posters sponsored by various companies and even your favorite movies have careful product placement.

As we become more accustomed to advertising, it takes catchier and more interesting adverts to get our attention. The work of an advertising designer attempts to do just that.

What is an advertising designer?

Advertising brings a company, product or person into the spotlight. Advertising can involve web content, print magazines or books, brochures and ads, promotional giveaways, animation, graphic design and so much more. Advertising designers work to bring the concept of the advertising to life through all of these different channels.

In addition to being able to create eye-catching designs, advertising designers must understand the promotion and marketing of those designs. Advertising designers work in a very competitive field, so they must be able to create something unique and different from that of the competition on a regular basis. They often work closely with other members of the advertising team, such as marketers, art directors or promotional executives, in order to create a well-rounded advertising campaign.

Those who work as web designers or graphic designers are sometimes considered advertising designers, depending upon the kind of work product they create. For instance, a graphic designer might create a logo that is meant to promote a company, or a web designer might create a website or program that is designed to bring more traffic to a particular company's site, thus helping to create awareness of their products or services.

How to become an advertising designer

In most positions concerning advertising design, a bachelor's degree is required for entry level work, according to the Bureau of Labor Statistics. Work as a graphic designer, advertising manager or art director requires a bachelor's degree to get started.

Advertising designers who have a strong background in other areas of advertising can be an asset to employers. Those who have worked in public relations, promotions, sales or other positions related to advertising might be able to use that experience to design more well-rounded advertising campaigns.

Advertising designers need a good sense of the target audience, excellent communication skills and knowledge of how customer psychology works. A significant amount of knowledge in various graphic design programs is also helpful. They need to work well on tight deadlines, produce creative and unique ideas on a regular basis and work well with other members of the team.

Advancement often depends upon the years of work experience. For example, a graphic designer usually needs at least one year of on-the-job experience in order to advance to more responsibilities. An excellent portfolio filled with examples of past work can be a great boost when hiring or promotion time rolls around.

The job outlook for those in advertising positions is good, according to the Bureau of Labor Statistics. Advertising managers and graphic designers can expect to see job growth of about 13 percent from 2010 to 2020, while art directors can expect nine percent growth during that same time.

Sources

Bureau of Labor Statistics, Occupational Outlook Handbook, "Advertising, Promotion and Marketing Managers," March 29, 2012
Bureau of Labor Statistics, Occupational Outlook Handbook, "Art Directors," August 31, 2012
Bureau of Labor Statistics, Occupational Outlook Handbook, "Graphic Designers," March 29, 2012
"Careers in Advertising Design: What You Should Know," Yahoo! Contributor Network, June 30, 2010, Buffy Naillon
"What Do We Mean by Advertising Design?," The Progressive Business Group


About Author

Featured Schools

Refine School Matches
Hide filters
  • SUBJECT Clear All

  • DEGREE

    See More

  • PROGRAM TYPE

  • START TIME

    LOCATION
    Please enter valid US or Canada Zip.
            Results open in new window

            Searching Searching ...

            Matching School Ads
            Master of Science in Marketing - Digital Marketing and Advertising

            100% Online & No Standardized Testing

            We are committed to helping you achieve your goals and complete your degree as quickly as possible.

            Show more [+]
            • Accredited
            • Online Courses
            • Financial Aid
            • Transferable Credits
            A.S. in Marketing
            • Ranked among the Best Online Bachelor’s Programs by U.S. News and World Report in 2015.
            • Ranked among the Best Online MBA Programs by U.S. News and World Report in 2015.
            • Founded in 1890, it has a campus in Waterbury, CT and offers online degree program in eight-week modules, six times a year.
            • About 800 students are enrolled at the main campus, and about half of them commute.
            • Online courses make it possible for students to earn a bachelor’s degree in as little as 18 months and a master’s degree in 14-24 months.
            • Online Courses
            • Flexible Scheduling
            • Accelerated Programs
            • Financial Aid
            • Transferable Credits
            Media Design, Master of Fine Arts (Online)
            • Campus-based and online degrees include Computer Animation (BS), Digital Arts and Design (BS), Graphic Design (BS), and more
            • Students take ongoing portfolio courses that allow them to build and refine their design portfolio
            • Courses teach skills such as advertising, branding, visual messaging, and concept design
            • Curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement
            • Online Courses
            BS in Business Administration - Marketing
            • Degrees offered include Bachelor of Science in Accounting, Bachelor of Science in Business Administration, and Master of Business Administration.
            • Students are instructed in relevant business skills like communication, mathematics, and management.
            • Coursework emphasizes the development of project management, communication, decision-making, and problem-solving skills.
            • Flexible, 100% online and campus based programs available.
            • Online Courses
            • Flexible Scheduling
            • Financial Aid
            • Transferable Credits
            Business Administration - Marketing (BS) (Online)
            • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
            • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
            • Offers several flexible learning options, including a blended format that combines campus and online learning.
            • Several scholarship opportunities are available for students who qualify.
            • Online Courses
            • Flexible Scheduling
            • Financial Aid
            • Transferable Credits
            Bachelor of Science in Business Administration - Business Development
            • Offers M.B.A. and bachelor’s programs in Business Administration with concentrations in Marketing, Accounting, and more
            • Ranked among the Best Online MBA Programs and Graduate Business Programs for 2017 by U.S. News and World Report
            • Coursework covers topics like project management, management fundamentals, and business strategies
            • Business students complete a capstone class that demonstrates their knowledge of business concepts
            • Online Courses
            • Flexible Scheduling
            • Accelerated Programs
            • Financial Aid
            • Transferable Credits
            MBA - Marketing
            • Recognized in the first Best for Vets: Business Schools list in Military Times Edge magazine’s 2013 “Best for Vets” edition.
            • Offers MUSE (My Unique Student Experience), a content delivery system that gives students the option to watch, view, read or listen to required course materials.
            • Allows students to complete courses at whatever pace they want.
            • A DANTES-affiliated university and member of the Service Members Opportunity Colleges.
            • Offers IntelliPath, a proprietary learning technology that lets students learn at their own pace.
            • Online Courses
            • Flexible Scheduling
            • Financial Aid
            • Transferable Credits