Marketing Management - Training for Marketing Managers

Marketing management training is designed to give you the skills you need to hit the ground running in your new marketing career. With formal marketing management training, you will learn about the techniques behind managing a team of people dedicated to bringing products or services to the market place.

Marketing Management Training

The following are representative of courses you may encounter during your training: fundamentals of marketing, advertising, public relations and promotion, market research, sales and communications, international marketing, e-commerce, managing sales and marketing teams, financial analyses, strategy, and the 5Ps of marketing (price, product, place, promotion, and packaging.)

Careers in Marketing Management

Initially, following your marketing management training, you may gain an entry level position in an advertising agency. You might also be offered a post in a media company or within the marketing department of a large corporation. You may be given a reasonable amount of responsibility, however you will probably still have a more senior colleague to supervise your work until you have proved your worth.

Typical entry level positions include: marketing and sales administration assistant, marketing representative, advertising and promotions planner, assistant product manager, assistant merchandising manager, advertising account coordinator, or marketing research assistant.

Every company, be it not for profit or commercial, needs effective marketing management. In general, your career should be stable since these marketing management skills can be easily transferred between industry sectors. as you gain more experience over time you could be promoted to a position of authority. Many people tend to go down either a sales or a marketing route.

If you choose sales, you could become regional sales manager, national sales manager, or even sales director. Marketing management has a slightly broader range of roles; you could become an advertising account executive, marketing manager, or product manger in charge of a stable of products.