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Business Articles
Accountant - Training & Careers
Publish date : Mar 25, 2010

Are you organized? Do you manage your time well? Are you methodical in how you accomplish the tasks you set for yourself? If you've answered yes to these questions then you might have some of the characteristics that make up a successful accountant. Read More...

Administrative Assistant - Training & Careers
Publish date : Mar 25, 2010

Unless you are a speed typist and know all of the major office software packages, you'll probably need to brush up on your skills by going back to school for a bit. True, many administrative assistants have no formal training, but employers increasingly require a broad range of skills and duties. Read More...

Certified Financial Planner - Training & Careers
Publish date : Mar 25, 2010

With three years of work experience and a bachelor's degree, you are eligible to get a Chartered Financial Analyst certificate. The Certified Financial Planner credential covers different areas of finances: insurance and risk management, benefits, taxes and investments. If you pass both exams after a few years of studying, you are well on your way to becoming a certified financial planner. Read More...

Marketing Training - Marketing Education

There has been much discussion as to whether marketing is an art or a science. Either way, it is essential for businesses to Marketing Trainingaddress what is that they are selling, for how much, and to whom. Issues such as the level of service, supply chain, and promotion are all critical to a product or service's success. This success impacts on the survival or health of a business. Important marketing training areas, neatly described as 'the five Ps of Marketing', are: product, place, price, packaging, and promotion. You could become a marketing generalist or you could specialize in a particular aspect, industry sector, or product range.

The golden rules of marketing training never change and can be applied to any service or product. The implementation of these straggles is the variable factor. You may decide to specialize in sales, fashion marketing, international marketing, fashion merchandizing, or advertising to name a few of the marketing options available. Marketing theory is easily transferred across different industries so your marketing career should be fairly resilient. If you were interested in a field where competition for jobs is intense, e.g. fashion, you would probably benefit from studying a specific fashion marketing program.

Job outlook after Marketing Training

While the days of 'a job for life' are long gone, marketing is fairly insulated against economic downturn. Your services could be used when a business is doing well, when it is making some fundamental changes, or even when trade is not going so well. Your expertise could be called upon to 'think outside the box' and implement a more economical way of doing something or to seek out an alternative customer base. A typical career path is represented by: junior product manager, senior product manger, group product manager (in charge of a stable of similar products or services), and finally marketing director - responsible for marketing strategy within a company.

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