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Business Articles
Accountant - Training & Careers
Publish date : Mar 25, 2010

Are you organized? Do you manage your time well? Are you methodical in how you accomplish the tasks you set for yourself? If you've answered yes to these questions then you might have some of the characteristics that make up a successful accountant. Read More...

Administrative Assistant - Training & Careers
Publish date : Mar 25, 2010

Unless you are a speed typist and know all of the major office software packages, you'll probably need to brush up on your skills by going back to school for a bit. True, many administrative assistants have no formal training, but employers increasingly require a broad range of skills and duties. Read More...

Certified Financial Planner - Training & Careers
Publish date : Mar 25, 2010

With three years of work experience and a bachelor's degree, you are eligible to get a Chartered Financial Analyst certificate. The Certified Financial Planner credential covers different areas of finances: insurance and risk management, benefits, taxes and investments. If you pass both exams after a few years of studying, you are well on your way to becoming a certified financial planner. Read More...

Marketing and Advertising Careers

Marketing and Advertising Marketing and advertising are closely linked; however one is incorporated by the other. Advertising is a method of communicating the benefits of a product or service to a target customer base.

You could use print or electronic media, television, radio, or video.

Marketing incorporates promotion, but also addresses product, place, price, and packaging aspects. All of these aspects are equally important in the marketing mix.

Marketing and Advertising Careers

Marketing and advertising is an interesting and exciting world in which to work. Famous, large agencies can afford to choose only the very best recruits. If you have marketing and advertising training this may help give you a head start over people with no experience.

Smaller agencies in particular generally suffer from a strong ebb and flow of work. They generally need somebody who can hit the ground running, but cannot afford to take on a new recruit with heavy demand for training. With your marketing and advertising training, you can immediately start making a real contribution to the business with minimal supervision.

Marketing and Advertising Job Outlook

With advertising and marketing training, you could search for employment with agencies specializing in offering advertising, marketing, or PR services. Large corporations tend to have a dedicated marketing department, so you might find some opportunities here. If working within media appeals you could pursue a career with a television or radio station. Another option that could be appealing is print media. Or you could start in local radio or with your town newspaper.

Typical entry-level jobs in advertising and marketing might be assistant product manager or a role selling advertising space in a magazine. As you gain more experience, you could become product range manger or even director of marketing if you can show exceptional talent and business acumen. Career progression may also come in the form of working for a more prestigious employer such as a glossy magazine or national rather than local media company.

Marketing and Advertising Featured Schools

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            B.S. in Marketing
            • Do you have entrepreneurial visions to advance your career in the business world? Learn about the options available at GCU.
            • Earn a competitive bachelor's or master's degree in the areas of business administration, business analytics, accounting, marketing and more.
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            BA/Public Relations and Marketing
            • Online degrees offered include BA in Accounting, BA in Business Administration, MBA, and more.
            • Business students may be eligible for scholarships such as the Entrepreneurship Scholarship.
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            Fashion & Retail Marketing (AS)
            • Online and ground-based program areas include Fashion Marketing and Management and more.
            • Students can study branding, event management, and public relations to help them prepare for a marketing career
            • Course topics include Fundamentals of Business, Brand Strategy, Project Management, and Principles of Market Research
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            Business Administration - Marketing (BS) (Online)
            • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
            • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
            • Offers several flexible learning options, including a blended format that combines campus and online learning.
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            Business Administration - Marketing Specialization (MBA)
            • Online Bachelor's programs include BBA, Criminal Justice, Psychology, IT, Healthcare Management & Public Health
            • Over 115 years of delivering quality education and personalized attention to students
            • Provide a range of campus experiences and services online including advising, tutoring, student community, and career services
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            Internet Marketing, Master of Science (Online)
            • Campus-based and online degrees include Computer Animation (BS), Digital Arts and Design (BS), Graphic Design (BS), and more
            • Students take ongoing portfolio courses that allow them to build and refine their design portfolio
            • Courses teach skills such as advertising, branding, visual messaging, and concept design
            • Curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement
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