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Business Articles
Accountant - Training & Careers
Publish date : Mar 25, 2010

Are you organized? Do you manage your time well? Are you methodical in how you accomplish the tasks you set for yourself? If you've answered yes to these questions then you might have some of the characteristics that make up a successful accountant. Read More...

Administrative Assistant - Training & Careers
Publish date : Mar 25, 2010

Unless you are a speed typist and know all of the major office software packages, you'll probably need to brush up on your skills by going back to school for a bit. True, many administrative assistants have no formal training, but employers increasingly require a broad range of skills and duties. Read More...

Certified Financial Planner - Training & Careers
Publish date : Mar 25, 2010

With three years of work experience and a bachelor's degree, you are eligible to get a Chartered Financial Analyst certificate. The Certified Financial Planner credential covers different areas of finances: insurance and risk management, benefits, taxes and investments. If you pass both exams after a few years of studying, you are well on your way to becoming a certified financial planner. Read More...

Marketing and Advertising Careers

Marketing and Advertising Marketing and advertising are closely linked; however one is incorporated by the other. Advertising is a method of communicating the benefits of a product or service to a target customer base.

You could use print or electronic media, television, radio, or video.

Marketing incorporates promotion, but also addresses product, place, price, and packaging aspects. All of these aspects are equally important in the marketing mix.

Marketing and Advertising Careers

Marketing and advertising is an interesting and exciting world in which to work. Famous, large agencies can afford to choose only the very best recruits. If you have marketing and advertising training this may help give you a head start over people with no experience.

Smaller agencies in particular generally suffer from a strong ebb and flow of work. They generally need somebody who can hit the ground running, but cannot afford to take on a new recruit with heavy demand for training. With your marketing and advertising training, you can immediately start making a real contribution to the business with minimal supervision.

Marketing and Advertising Job Outlook

With advertising and marketing training, you could search for employment with agencies specializing in offering advertising, marketing, or PR services. Large corporations tend to have a dedicated marketing department, so you might find some opportunities here. If working within media appeals you could pursue a career with a television or radio station. Another option that could be appealing is print media. Or you could start in local radio or with your town newspaper.

Typical entry-level jobs in advertising and marketing might be assistant product manager or a role selling advertising space in a magazine. As you gain more experience, you could become product range manger or even director of marketing if you can show exceptional talent and business acumen. Career progression may also come in the form of working for a more prestigious employer such as a glossy magazine or national rather than local media company.

Marketing and Advertising Featured Schools

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            BA/Public Relations and Marketing
            • Online degrees offered include BA in Accounting, BA in Business Administration, MBA, and more.
            • Business students may be eligible for scholarships such as the Entrepreneurship Scholarship.
            • Courses help students develop knowledge of marketing, accounting, economic principles, and financial management.
            • Business Administration students can specialize in areas such as Entrepreneurship, Finance, and Project Management.
            • Online Courses
            • Financial Aid
            • Transferable Credits
            Master of Science in Marketing - Digital Marketing and Advertising
            • Ranked among top Regional Universities in the South by U.S. News and World Report in 2015.
            • Ranked 37th among the Best Colleges for Veterans by U.S. News and World Report in 2015.
            • Stands as the largest private, nonprofit university in the nation with 100,000+ students.
            • Offers over 230 programs online, from the certificate to the doctoral level.
            • Has a student-faculty ratio of 25:1, and 42.3% of its classes have fewer than 20 students.
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            • Accredited
            • Online Courses
            • Financial Aid
            • Transferable Credits
            Marketing - PhD in Bus. Admin.
            • Ranked among the Best Online Bachelor's Programs in 2014 by U.S. News & World Report.
            • Implements a one-to-one teaching model, partnering one student with one faculty member in each course.
            • 100% of faculty members hold doctoral degrees.
            • No physical residency requirements, allowing students to pursue their degree online.
            • Committed to innovation, diversity, excellence, and accountability since its founding in 1996.
            • Offers several programs in business, education, psychology, and more.
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            • Online Courses
            • Financial Aid
            • Transferable Credits
            Business Administration - Marketing (BS) (Online)
            • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
            • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
            • Offers several flexible learning options, including a blended format that combines campus and online learning.
            • Several scholarship opportunities are available for students who qualify.
            • Features a competency-based MBA program that allows students to test out of subjects based on prior professional experience.
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            • Online Courses
            • Flexible Scheduling
            • Financial Aid
            • Transferable Credits
            Business Management
            Platt College , Anaheim
            • A Los Angeles-based private college offering programs in medical sciences, legal studies, and graphic design since 1985.
            • Has weekend programs, including certified  veterinary technology, nurse assistant, and hemodialysis technician.
            • Showcases visual communication students’ artwork and design through campus magazine.
            • 3 campuses in Southern California.
            • Accredited by the Accrediting Commission of Career Schools and Colleges (ACCSC).
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            • Accredited
            • Flexible Scheduling
            • Accelerated Programs
            • Financial Aid
            • Transferable Credits
            MA in International Leadership
            • Designated a 2015 Military Friendly School by Victory Media.
            • Received the 2013 Making a Difference for Students Award from Quality Matters.
            • Offers a free student app for smartphones and tablets, helping students keep up to date.
            • Has a Golden Key International Honour Society and SALUTE Veterans Honor Society.
            • Accredited by the Higher Learning Commission (HLC) of the North Central Association of Colleges and Schools (NCA).
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            • Online Courses
            • Flexible Scheduling
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            Master of Public Administration and Policy

            Change the World with American University

            Be a part of something bigger than yourself. At American University, we strive to help you develop your professional interests and indulge in your passion for making a difference. Our online degree programs allow you to gain the advanced skills for active leadership in a variety of fields.

            Set Yourself Apart at American University

            At American University, our smart, passionate and engaged students and faculty focus their knowledge to create meaningful change. Our strengths in international service and public affairs inspire our sense of social responsibility and a dedication to cultural and intellectual diversity. We're defined by our global perspective, practical idealism and a dedication to public service.

            • Online Courses