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Business Articles
Accountant - Training & Careers
Publish date : Mar 25, 2010

Are you organized? Do you manage your time well? Are you methodical in how you accomplish the tasks you set for yourself? If you've answered yes to these questions then you might have some of the characteristics that make up a successful accountant. Read More...

Administrative Assistant - Training & Careers
Publish date : Mar 25, 2010

Unless you are a speed typist and know all of the major office software packages, you'll probably need to brush up on your skills by going back to school for a bit. True, many administrative assistants have no formal training, but employers increasingly require a broad range of skills and duties. Read More...

Certified Financial Planner - Training & Careers
Publish date : Mar 25, 2010

With three years of work experience and a bachelor's degree, you are eligible to get a Chartered Financial Analyst certificate. The Certified Financial Planner credential covers different areas of finances: insurance and risk management, benefits, taxes and investments. If you pass both exams after a few years of studying, you are well on your way to becoming a certified financial planner. Read More...

Marketing and Advertising Careers

Marketing and Advertising Marketing and advertising are closely linked; however one is incorporated by the other. Advertising is a method of communicating the benefits of a product or service to a target customer base.

You could use print or electronic media, television, radio, or video.

Marketing incorporates promotion, but also addresses product, place, price, and packaging aspects. All of these aspects are equally important in the marketing mix.

Marketing and Advertising Careers

Marketing and advertising is an interesting and exciting world in which to work. Famous, large agencies can afford to choose only the very best recruits. If you have marketing and advertising training this may help give you a head start over people with no experience.

Smaller agencies in particular generally suffer from a strong ebb and flow of work. They generally need somebody who can hit the ground running, but cannot afford to take on a new recruit with heavy demand for training. With your marketing and advertising training, you can immediately start making a real contribution to the business with minimal supervision.

Marketing and Advertising Job Outlook

With advertising and marketing training, you could search for employment with agencies specializing in offering advertising, marketing, or PR services. Large corporations tend to have a dedicated marketing department, so you might find some opportunities here. If working within media appeals you could pursue a career with a television or radio station. Another option that could be appealing is print media. Or you could start in local radio or with your town newspaper.

Typical entry-level jobs in advertising and marketing might be assistant product manager or a role selling advertising space in a magazine. As you gain more experience, you could become product range manger or even director of marketing if you can show exceptional talent and business acumen. Career progression may also come in the form of working for a more prestigious employer such as a glossy magazine or national rather than local media company.

Marketing and Advertising Featured Schools

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            Internet Marketing, Master of Science (Online)
            • Campus-based and online degrees include Computer Animation (BS), Digital Arts and Design (BS), Graphic Design (BS), and more
            • Students take ongoing portfolio courses that allow them to build and refine their design portfolio
            • Courses teach skills such as advertising, branding, visual messaging, and concept design
            • Curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement
            • Online Courses
            Business Administration - Bachelor's
            • Named a Best for Vets school by the Military Times in 2014.
            • Has specialized in student-centered technology, business, criminal justice, health science, and culinary education for over 45 years.
            • Makes it possible for students to earn a bachelor’s degree in 2.5 years or an associate’s in 1.5 years by providing a year-round schedule.
            • Offers externships and clinical experience that help students prepare for life after they graduate.
            • Has 10 campuses across the mid-Atlantic, plus online degree programs.
            • Online Courses
            • Flexible Scheduling
            • Accelerated Programs
            • Financial Aid
            • Transferable Credits
            Bachelor of Science in Business Administration and Management
            • Non-profit university accredited by WASC Senior Commission
            • Professors with real-world experience and student centered approach
            • Flexible, fully online degree programs responding to the market needs
            • All courses are offered six times a year with clear path to completion and reduced time-to-degree
            • No additional costs for textbooks or other fees
            • Personal support from application to graduation leading to high retention and graduation rates
            • Online Courses
            Master of Science in Marketing - Digital Marketing and Advertising

            100% Online & No Standardized Testing

            We are committed to helping you achieve your goals and complete your degree as quickly as possible.

            • Accredited
            • Online Courses
            • Financial Aid
            • Transferable Credits
            Marketing - PhD in Bus. Admin.
            • Ranked among the Best Online Bachelor's Programs in 2014 by U.S. News & World Report.
            • Implements a one-to-one teaching model, partnering one student with one faculty member in each course.
            • 100% of faculty members hold doctoral degrees.
            • No physical residency requirements, allowing students to pursue their degree online.
            • Committed to innovation, diversity, excellence, and accountability since its founding in 1996.
            • Offers several programs in business, education, psychology, and more.
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            • Online Courses
            • Financial Aid
            • Transferable Credits
            Master of Business Administration, MBA - Marketing
            • Allows students to transfer credits from non-U.S. colleges and universities after evaluation.
            • Has students attend one class at a time to ensure easy access to faculty and a more hands-on education.
            • Its main campus is located in Fort Lauderdale, with campuses located throughout the State of Florida and internationally. 
            • Provides a Department of Student Services and Resources that assists students with résumé preparation, interviewing skills coaching, mock interviewing, professional development workshops, and more.
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            • Online Courses
            AA - Digital Marketing
            Fremont College traces its roots to Platt College’s founding in St. Joseph, Missouri, in 1879, and the Southern California branch campus was established in 1986. The most significant evolution of the College started when its third CEO, Dr. Sabrina Kay, assumed leadership in 2007. Fremont College became an innovative center adopting the framework of Work-Based Learning Leadership at the Wharton School and Dr. Kay’s thesis on improved learning through practice and collaboration.
            • Online Courses