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Business Articles
Accountant - Training & Careers
Publish date : Mar 25, 2010

Are you organized? Do you manage your time well? Are you methodical in how you accomplish the tasks you set for yourself? If you've answered yes to these questions then you might have some of the characteristics that make up a successful accountant. Read More...

Administrative Assistant - Training & Careers
Publish date : Mar 25, 2010

Unless you are a speed typist and know all of the major office software packages, you'll probably need to brush up on your skills by going back to school for a bit. True, many administrative assistants have no formal training, but employers increasingly require a broad range of skills and duties. Read More...

Certified Financial Planner - Training & Careers
Publish date : Mar 25, 2010

With three years of work experience and a bachelor's degree, you are eligible to get a Chartered Financial Analyst certificate. The Certified Financial Planner credential covers different areas of finances: insurance and risk management, benefits, taxes and investments. If you pass both exams after a few years of studying, you are well on your way to becoming a certified financial planner. Read More...

Marketing and Advertising Careers

Marketing and Advertising Marketing and advertising are closely linked; however one is incorporated by the other. Advertising is a method of communicating the benefits of a product or service to a target customer base.

You could use print or electronic media, television, radio, or video.

Marketing incorporates promotion, but also addresses product, place, price, and packaging aspects. All of these aspects are equally important in the marketing mix.

Marketing and Advertising Careers

Marketing and advertising is an interesting and exciting world in which to work. Famous, large agencies can afford to choose only the very best recruits. If you have marketing and advertising training this may help give you a head start over people with no experience.

Smaller agencies in particular generally suffer from a strong ebb and flow of work. They generally need somebody who can hit the ground running, but cannot afford to take on a new recruit with heavy demand for training. With your marketing and advertising training, you can immediately start making a real contribution to the business with minimal supervision.

Marketing and Advertising Job Outlook

With advertising and marketing training, you could search for employment with agencies specializing in offering advertising, marketing, or PR services. Large corporations tend to have a dedicated marketing department, so you might find some opportunities here. If working within media appeals you could pursue a career with a television or radio station. Another option that could be appealing is print media. Or you could start in local radio or with your town newspaper.

Typical entry-level jobs in advertising and marketing might be assistant product manager or a role selling advertising space in a magazine. As you gain more experience, you could become product range manger or even director of marketing if you can show exceptional talent and business acumen. Career progression may also come in the form of working for a more prestigious employer such as a glossy magazine or national rather than local media company.

Marketing and Advertising Featured Schools

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            B.S. in Marketing
            • Which career path will you take – Business, Nursing, Education, Psychology? Something else? GCU offers more than 100 majors to get you started!
            • Colangelo College of Business: Features more than 25 programs from the bachelor through the master's level, including several high-demand MBA programs and an accelerated accounting degree.
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            Bachelor of Science in Business Administration - Business Development
            • Offers M.B.A. and bachelor’s programs in Business Administration with concentrations in Marketing, Accounting, and more
            • Ranked among the Best Online MBA Programs and Graduate Business Programs for 2017 by U.S. News and World Report
            • Coursework covers topics like project management, management fundamentals, and business strategies
            • Business students complete a capstone class that demonstrates their knowledge of business concepts
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            Business Administration - Marketing Specialization (MBA)
            • Online Bachelor's programs include BBA, Criminal Justice, Psychology, IT, Healthcare Management & Public Health
            • Over 115 years of delivering quality education and personalized attention to students
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            Master of Business Administration - Marketing
            • Ranked among the top 20 Regional Universities in the West in 2015 by U.S. News & World Report.
            • Listed as one of America’s Best Colleges by Forbes Magazine in 2014.
            • More than 97% of tenure-track faculty holds a terminal degree in their field.
            • Student to faculty ratio of 15:1, and 47.5% of classes have fewer than 20 students.
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            MBA - Marketing
            • Become the leader you know you can be @ Ashford University
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            Master of Science in Marketing - Digital Marketing and Advertising
            • Liberty University’s online programs ranked in the top 10 out of more than 2,100 colleges & universities for academic quality, affordability, and accessibility.*
            • 100% online programs at associate, bachelor’s, master’s, and doctoral level.**
            • Transfer up to 90 credits into an undergraduate degree program.
            • Up to 50% of your master’s degree can be transferred in to help you get the most out of your hard work and maximize the credit you previously earned.
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            Associate of Arts in Marketing

            See What’s Possible When You Earn a Degree at Florida Tech 100% Online

            Whatever your motivation for considering an undergraduate or graduate degree, Florida Tech offers programs online that can meet your needs. Here are a few reasons Florida Tech may be the right choice for you.

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